A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. There are also certain attributes of a logo that help create that public awareness. Color and geometric shapes and even the typeface all have an importatnt role is making a logo become public knowledge.

doctorsid is sure most anyone could tell a pepsi log if they saw it displayed without the words, or a harley davidson logo, and so forth. That is where some sort of unique shape, colors and font treatment help to strenghten the possibility that a logo will be well know even by people that are not clients or use the products under that logo.

When you combine use of the logo with a constant theme throughout all your visual media, then you will have a good chance of becoming easily recognized in a world filled with a lot of different visual stimulators. The theme will set you apart from the rest of the competiton that has a simple logo and a scattered assortment of desgn styles/themes.